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In the early to mid-2000s, entertainment apps like Angry Birds overran app stores. But during the past couple of years, business apps have grown far faster than other types of apps. Between 2014 and 2015, developers built more than 128,000 business apps — a 210 percent increase from the previous year.

Now that enterprise companies have latched on to the app world, the question is no longer, “Is there an app for that?” Instead, today’s business leaders should ask themselves, “Do I really need an app for that?”

Communication is one of the biggest hurdles of business. You need to reach out to prospective customers, contact existing customers, and spread the word about your company. Business leaders face three great hurdles when getting their messages out.

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Check out the infographic.

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SMS is an important, effective, and safe communications platform for businesses, and it will stay that way. In this contributed article we share our insight into how SMS can be used in the enterprise. Read on to get our thoughts on the reasons why companies want to use SMS and also three ways enterprises can stay safe when using SMS for their business.


Staying safe with SMS

So why are some businesses still skeptical about SMS? I commonly hear these three security concerns:

1. Control of data

Most information sent via SMS isn’t sensitive. Typically, messages direct the reader elsewhere. But companies still want to be in control of the data. They want to make sure that they can get it out of the SMS system and incorporate it into their workflow while ensuring that the data itself is secure. The proliferation of companies offering business-oriented SMS services means managing this data has never been easier….

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