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This artically was published on TechCrunch on March 2, 2016

If the on-demand economy was a young pup in the late 2000s, then it has since evolved into a much more sophisticated animal: strong, resilient, and capable of adapting to its environment.

This movement was bred from the human desire for immediacy. Agile startups evolved quickly with real-time feedback, all conjoined by the central pillar of this new industry: the smartphone.

Not without its detractors, the new economy faces challenges from entrenched industries, labor costs, and logistical needs. However, in less than five years, on-demand has gone from an economist’s pipe dream to permeating our everyday lives. We’ve just begun to scratch the surface, so what’s in store next?

Read the full TechCrunch article here.

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In the early to mid-2000s, entertainment apps like Angry Birds overran app stores. But during the past couple of years, business apps have grown far faster than other types of apps. Between 2014 and 2015, developers built more than 128,000 business apps — a 210 percent increase from the previous year.

Now that enterprise companies have latched on to the app world, the question is no longer, “Is there an app for that?” Instead, today’s business leaders should ask themselves, “Do I really need an app for that?”

Communication is one of the biggest hurdles of business. You need to reach out to prospective customers, contact existing customers, and spread the word about your company. Business leaders face three great hurdles when getting their messages out.

Read the full article here.

Check out the infographic.

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