Although text messaging is the one channel many of us concede to 24/7, it has struggled to gain traction in the business world. It’s not immediately clear why — 97 percent of us read communications we receive through this medium, and we’ve been texting one another for two decades.
As consumers, we like texts because they’re fast and efficient; 64 percent would rather receive a text than a call. And sales teams love SMS because of its power to boost conversion rates — when sent a text after an initial contact, customers are 112.6 percent more likely to convert. Text alerts offer a way to receive quick information, but they can also lead the user to more complex interactions.