SMS Consent Rules 2026: The Complete Guide to Text Message Opt-In
SMS consent rules in 2026 require every business sending marketing texts to obtain prior express written consent before messaging any contact. Under theTelephone Consumer Protection Act, this consent must be affirmative, informed, and documented. With carriers tightening deliverability requirements through 10DLC registration and TCPA enforcement remaining active, getting SMS consent right is the operational foundation […]
