Political Campaign Text Messages: Examples and Compliance Rules
Political campaign text messaging works, and it works better than almost any other channel a campaign has. Texts get opened in minutes, they reach voters who never answer an unknown number, and they carry a link straight to a donation page or a polling place lookup. But none of that matters if the messages do […]
B2B SMS Marketing: What It Costs and How Teams Actually Use It
Quick answer: B2B SMS marketing uses text to move deals and accounts forward, not to broadcast offers. Lists are small and triggered, not blasted, so most programs run under $100 a month. The catch is that there is no B2B exemption from the TCPA, because the law protects the number, not the recipient’s job title. […]
How to Send Bulk SMS: Setup, Costs and Compliance
Quick answer: To send bulk SMS you need a consented contact list, a registered sending number, and a platform that delivers to carriers on your behalf. In the United States, carriers block every message until A2P 10DLC registration is approved, which costs $20 in one-time fees. Budget roughly two to four cents per message after […]
What Does Sent as SMS Mean? 4 Causes and How to Fix It
Quick answer: Sent as SMS means your message left as a standard carrier text rather than as iMessage or RCS. Your phone tried the internet-based route first, could not use it, and fell back so the message still arrived. It was delivered. You lose encryption, read receipts, and editing, and your carrier may charge you […]
12 SMS Automation Examples That Save Time and Convert Faster
SMS automation examples are the fastest way to see where texting can replace manual work inside a business. Americans exchanged nearly 2.2 trillion SMS and MMS messages in 2024, 42 billion more than the year before, according to CTIA’s 2025 Annual Survey. Salesforce Research reports that 47 percent of customers want companies to resolve their […]
Why SMS Customer Service Outperforms Phone and Email
SMS customer service wins on structure, not on hype, and the structure is why it keeps taking volume from the phone queue and the shared mailbox. Americans exchanged nearly 2.2 trillion SMS and MMS messages in 2024, according to CTIA’s 2025 Annual Survey, so the channel is already where customers are. Salesforce Research reports that […]
Business Texting Etiquette: The 2026 Rules Every Team Should Follow
Business texting etiquette is no longer a matter of taste, because half of what teams treat as good manners is now written into carrier standards. CTIA’s Messaging Principles and Best Practices require senders to identify themselves, state opt-out wording, and disclose message frequency. Salesforce Research finds 47 percent of customers want companies to resolve their […]
How to Reduce Your SMS Unsubscribe Rate Without Sacrificing Reach
A rising SMS unsubscribe rate is the clearest signal that a text program is out of step with its audience, and the usual fix, sending less, quietly costs you the reach you built the list for. Americans exchanged nearly 2.2 trillion SMS and MMS messages in 2024, according to CTIA’s 2025 Annual Survey, so inboxes […]
Best Time to Send SMS Marketing Messages in 2026 (By Industry)
The best time to send SMS marketing messages is no longer just an engagement question, because in 2026 it is also a legal one. Americans exchanged nearly 2.2 trillion SMS and MMS messages in 2024, according to CTIA’s 2025 Annual Survey, and the volume has pulled send timing into court. The FTC’s Telemarketing Sales Rule […]
20 SMS Campaign Examples Proven to Drive Clicks and Conversions
The strongest SMS campaign examples share one trait: every message earns the tap it asks for. Texting is where customer attention already lives. Americans exchanged nearly 2.2 trillion text and multimedia messages in 2024, according to CTIA’s annual wireless industry survey. And unlike email, texts get seen fast. Federal Communications Commission filings note that consumers […]
