Why Text Recruiting Works: A 2026 Guide

Why Text Recruiting Works

Text recruiting works because it meets candidates on the channel they actually check. With 98% of Americans owning a cellphone and about nine in ten owning a smartphone, according to the Pew Research Center, a text reaches a job seeker faster than any email or voicemail. Texts are also opened and read within minutes, far […]

Healthcare Texting Best Practices To Consider in 2026

Text Messaging in Healthcare

SMS for healthcare gives clinics and practices the fastest, most reliable way to reach patients, as long as it is done with privacy in mind. Nearly every patient is reachable by text: 98% of Americans own a cellphone, according to the Pew Research Center, and text reminders rank among the most effective tools for reducing […]

10 Effective Real Estate SMS Templates to save your time

Real Estate SMS Templates

Real estate SMS templates give agents, brokers, and property managers a faster way to handle the dozens of repetitive messages every deal demands. Speed wins listings, and text is the fastest channel you have. According to CTIA, the overwhelming majority of text messages are read within minutes of delivery, far ahead of email or voicemail. […]

Innovative Church Marketing Ideas Through SMS Campaigns

Church Marketing Ideas

Church marketing ideas have moved well beyond the Sunday bulletin and the sign out front. Reaching your congregation now means meeting people on the device already in their pocket. With 98% of Americans owning a cellphone and about nine in ten owning a smartphone, according to the Pew Research Center, text messaging has become the […]

Real Estate Texting Scripts You Can Steal

Texting Scripts for Real Estate

Real estate texting is the fastest way to reach buyers and sellers who screen calls and let email pile up. Clients still lean on agents heavily, 88% of buyers purchased through one in 2025, per the National Association of Realtors, and they increasingly expect those agents to reach them by text rather than wait for […]

When Did Texting Start? The Complete History and Timeline From 1992 to 2026

how texting started

When did texting start? Texting started on 3 December 1992, when Neil Papworth, a 22-year-old engineer, used a computer to send the first SMS, “Merry Christmas,” over the Vodafone network to Richard Jarvis. The channel that began with one festive greeting is now the highest-engagement medium in business communication, carrying a 98% open rate according […]

What Is an SMS Code? The Complete 2026 Guide (With Examples)

What Is an SMS Code

An SMS code is a specialized number a business uses to send and receive text messages, available as a shortcode, a 10DLC long code, or a toll-free number depending on how much volume you send and how you want customers to reply. That one decision, which SMS code you send from, sets your delivery speed, […]

SMS Personalization: How to Send Texts That Convert

SMS Personalization

SMS personalization is the difference between a message that gets read and one that gets acted on. A text that starts with your customer’s name, references their last purchase, and arrives at the exact moment it is relevant to them does not feel like marketing. It feels like a conversation. In 2026, business text messaging […]